ARBITRENDS Trend Report
MONTEREY-SALINAS-SANTA CRUZ Metro			DAYPART:
	DEMOGRAPHIC:	Persons 12+	MARKET POPULATION:
LIST BY RANK ON AQH SHARE
	Spring 2010		May-Jun-Jul 2010
	Est	Rnk	Est	Rnk
KDON-FM	7.9	1	8.7	1
KSOL-FM	5.8	2	5.8	2
KLOK-FM	5.0	3	5.0	3
KGO-AM	4.7	4	4.9	4
KWAV-FM	4.6	5	4.8	5
KPRC-FM	4.3	6	4.2	6
KBRG-FM	3.0	8	3.1	7
KNBR-AM	2.2	16	2.8	8t
KPIG-FM	3.2	7	2.8	8t
KCDU-FM	2.9	9t	2.7	10
KTOM-FM	2.3	15	2.5	11t
KRAY-FM	2.9	9t	2.5	11t
KOCN-FM	2.6	12	2.5	11t
KMJV-FM	2.9	9t	2.2	14t
KYZZ-FM	2.5	13t	2.2	14t
KHIP-FM	2.5	13t	2.0	16
KCBS-AM	1.5	18t	1.7	17t
KBOQ-FM	2.1	17	1.7	17t
KSCO-AM	1.4	21t	1.4	19
KMBX-AM	1.4	21t	1.3	20t
KSEA-FM	1.1	23	1.3	20t
KXSM-FM	1.5	18t	1.1	22t
KSES-FM	1.5	18t	1.1	22t
KUFX-FM	0.8	27t	1.1	22t
KKHK-FM	0.8	27t	1.1	22t
KRXA-AM	**		0.8	26t
KION-AM	1.0	24t	0.8	26t
KEXA-FM	1.0	24t	0.8	26t
KTGE-AM	1.0	24t	0.7	29
KOIT-FM	**		0.6	30t
KFOG-FM	**		0.6	30t
KVVF-FM	0.7	30	0.6	30t
KBAY-FM	0.4	31t	0.6	30t
KIDD-AM	**		0.6	30t
KEZR-FM	0.4	31t	0.6	30t
KRML-AM	**		0.4	36t
KSFO-AM	0.8	27t	0.4	36t
KOMY-AM	0.4	31t	0.4	36t
KRTY-FM	0.4	31t	0.4	36t
Market Total	100		100
** Station(s) not reported this survey: KRXA-AM, KOIT-FM, KFOG-FM, KIDD-AM, KRML-AM in Spring 2010.    The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
© 2002 Arbitron Inc.