ARBITRENDS Trend Report
ST. LOUIS Metro DAYPART:  Mon-Sun 6a-Mid  
DEMOGRAPHIC:  Persons 12+ MARKET POPULATION:    2,308,400 
LIST BY RANK ON AQH SHARE
Feb-Mar-Apr 2008 Mar-Apr-May 2008
Est Rnk Est Rnk
KMOX-AM   7.4 1  6.4 1
KEZK-FM   6.4 2  5.9 2
WARH-FM   4.0 8t  5.0 3t
KSLZ-FM   4.6 4t  5.0 3t
KSHE-FM   4.6 4t  4.9 5
WIL-FM   4.9 3  4.7 6
KLOU-FM   4.3 6t  4.6 7
KTRS-AM   4.3 6t  4.5 8
WFUN-FM   3.7 11  3.9 9t
KMJM-FM   3.9 10  3.9 9t
KPNT-FM   3.3 15  3.7 11
KFTK-FM   4.0 8t  3.6 12t
KSD-FM   3.2 16t  3.6 12t
KATZ-FM   3.6 12  3.2 14t
KIHT-FM   3.4 13t  3.2 14t
KYKY-FM   3.4 13t  3.0 16
WHHL-FM   3.2 16t  2.9 17
WMVN-FM   2.1 19t  2.3 18
KFUO-FM   2.2 18  2.0 19
KATZ-AM   2.1 19t  1.8 20
KFNS-AM   1.2 21  0.9 21
KSLG-AM   0.7 23  0.8 22
KZQZ-AM +  0.8 22  0.6 23
KQQX-FM   0.4 25t  0.5 24
WFFX-AM   **  0.4 25t
KTJJ-FM   **  0.4 25t
KFAV-FM   0.4 25t  0.4 25t
KWRE-AM #  0.5 24  0.4 25t
Market Total 100 100
 # Audience estimates adjusted for actual broadcast schedule: KWRE-AM Mon-Sun 6a-Mid in Feb-Mar-Apr 2008.   KWRE-AM Mon-Sun 6a-Mid in Mar-Apr-May 2008.    ** Station(s) not reported this survey: WFFX-AM, KTJJ-FM in Feb-Mar-Apr 2008.    + Call letter changes: KZQZ-AM changed from WIL-AM during or prior to Feb-Mar-Apr 2008. KZQZ-AM changed from WIL-AM during or prior to Mar-Apr-May 2008.   The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC). 
© 2002 Arbitron Inc.