ARBITRENDS Trend Report

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ST. LOUIS Metro

 

DAYPART:  Mon-Sun 6a-Mid 

 

 

 

 

 

 

 

 

 

 

 

 

DEMOGRAPHIC:  Persons 12+

MARKET POPULATION:    2,308,400

 

 

LIST BY RANK ON AQH SHARE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Winter 2008

 

Feb-Mar-Apr 2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Est

Rnk

Est

Rnk

 

 

 

 

KMOX-AM

 7.7

1

 7.4

1

 

 

 

 

KEZK-FM

 7.2

2

 6.4

2

 

 

 

 

WIL-FM

 4.6

4

 4.9

3

 

 

 

 

KSHE-FM

 5.1

3

 4.6

4t

 

 

 

 

KSLZ-FM

 4.5

5

 4.6

4t

 

 

 

 

KTRS-AM

 3.3

14t

 4.3

6t

 

 

 

 

KLOU-FM

 3.7

10t

 4.3

6t

 

 

 

 

KFTK-FM

 3.7

10t

 4.0

8t

 

 

 

 

WARH-FM

 4.4

6

 4.0

8t

 

 

 

 

KMJM-FM

 4.3

7

 3.9

10

 

 

 

 

WFUN-FM

 3.9

8t

 3.7

11

 

 

 

 

KATZ-FM

 3.6

12

 3.6

12

 

 

 

 

KIHT-FM

 3.3

14t

 3.4

13t

 

 

 

 

KYKY-FM

 3.9

8t

 3.4

13t

 

 

 

 

KPNT-FM

 2.9

17

 3.3

15

 

 

 

 

WHHL-FM

 3.3

14t

 3.2

16t

 

 

 

 

KSD-FM

 3.5

13

 3.2

16t

 

 

 

 

KFUO-FM

 2.5

18

 2.2

18

 

 

 

 

KATZ-AM

 1.8

20

 2.1

19t

 

 

 

 

WMVN-FM

 2.2

19

 2.1

19t

 

 

 

 

KFNS-AM

 1.4

21

 1.2

21

 

 

 

 

KZQZ-AM +

 0.7

22t

 0.8

22

 

 

 

 

KSLG-AM

 0.7

22t

 0.7

23

 

 

 

 

KWRE-AM #

 **

 

 0.5

24

 

 

 

 

KFAV-FM

 0.5

24

 0.4

25t

 

 

 

 

KQQX-FM +

 0.4

25

 0.4

25t

 

 

 

 

Market Total

100

 

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 # Audience estimates adjusted for actual broadcast schedule: KWRE-AM Mon-Sun 6a-Mid in Feb-Mar-Apr 2008.    ** Station(s) not reported this survey: KWRE-AM in Winter 2008.    + Call letter changes: KQQX-FM changed from KNSX- during or prior to Winter 2008. KZQZ-AM changed from WIL-AM during or prior to Feb-Mar-Apr 2008.   The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).

 

 

 

 

 

 

 

 

 

© 2002 Arbitron Inc.