ARBITRENDS Trend Report

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PHOENIX Metro

 

 

DAYPART:  Mon-Sun 6a-Mid 

 

 

 

 

 

 

 

 

 

 

 

 

DEMOGRAPHIC:  Persons 12+

MARKET POPULATION:    3,173,200

 

 

LIST BY RANK ON AQH SHARE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Winter 2008

 

Feb-Mar-Apr 2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Est

Rnk

Est

Rnk

 

 

 

 

KESZ-FM

 4.9

2t

 5.3

1

 

 

 

 

KFYI-AM

 4.9

2t

 5.0

2

 

 

 

 

KHOT-FM

 5.1

1

 4.3

3

 

 

 

 

KNIX-FM

 4.8

4

 4.2

4

 

 

 

 

KOOL-FM

 3.8

6

 4.1

5

 

 

 

 

KYOT-FM

 4.0

5

 3.9

6

 

 

 

 

KUPD-FM

 3.3

8t

 3.6

7

 

 

 

 

KLNZ-FM

 2.8

14

 3.5

8

 

 

 

 

KMLE-FM

 3.7

7

 3.4

9t

 

 

 

 

KZZP-FM

 3.1

11

 3.4

9t

 

 

 

 

KMXP-FM

 3.3

8t

 3.3

11

 

 

 

 

KTAR-FM

 3.2

10

 3.1

12

 

 

 

 

KQMR-FM

 3.0

12

 3.0

13

 

 

 

 

KDKB-FM

 2.3

17

 2.8

14t

 

 

 

 

KSLX-FM

 2.9

13

 2.8

14t

 

 

 

 

KPKX-FM

 2.6

15

 2.6

16

 

 

 

 

KTAR-AM

 2.0

19

 2.1

17

 

 

 

 

KZON-FM

 2.2

18

 2.0

18t

 

 

 

 

KKFR-FM

 2.5

16

 2.0

18t

 

 

 

 

KOY-AM

 1.7

20

 1.7

20

 

 

 

 

KKNT-AM

 1.0

26

 1.3

21t

 

 

 

 

KVIB-FM

 1.2

23t

 1.3

21t

 

 

 

 

KEDJ-FM

 1.3

22

 1.2

23

 

 

 

 

KAJM-FM

 1.2

23t

 1.1

24t

 

 

 

 

KMVA-FM

 1.6

21

 1.1

24t

 

 

 

 

KPHX-AM

 1.1

25

 0.8

26

 

 

 

 

KGME-AM

 0.7

27t

 0.7

27t

 

 

 

 

KVVA-FM

 0.7

27t

 0.7

27t

 

 

 

 

KAHM-FM

 0.6

29

 0.6

29

 

 

 

 

KSWG-FM

 0.4

30

 0.4

30

 

 

 

 

Market Total

100

 

100

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).

 

 

 

 

 

 

 

 

 

© 2002 Arbitron Inc.