ARBITRENDS Trend Report
HARTFORD-NEW BRITAIN-MIDDLETOWN Metro DAYPART: Mon-Sun 6a-Mid
Persons 12+
MARKET POPULATION:   1,051,800
LIST BY RANK ON AQH SHARE
Feb-Mar-Apr 2009 Mar-Apr-May 2009
Est Rnk Est Rnk
WRCH-FM   9.7 1  9.0 1t
WTIC-AM   8.7 3  9.0 1t
WZMX-FM   9.3 2  8.2 3
WTIC-FM   5.2 7  6.0 4
WHCN-FM   5.4 5  5.7 5
WWYZ-FM   5.3 6  5.2 6t
WKSS-FM   4.8 8  5.2 6t
WDRC-FM   5.7 4  5.1 8
WCCC-FM   3.3 9  3.5 9
WDRC-AM   2.7 10  2.4 10
WMRQ-FM +  2.5 11  2.2 11
WAQY-FM   2.1 12  2.0 12
WRYM-AM   1.3 14  1.7 13t
WPLR-FM   1.5 13  1.7 13t
WKCI-FM   0.8 16t  1.2 15
WLAT-AM   1.2 15  1.0 16
WPOP-AM   0.8 16t  0.8 17
WFAN-AM   0.7 18t  0.7 18t
WMAS-FM   0.7 18t  0.7 18t
WILI-FM   0.4 24  0.5 20t
WYBC-FM   0.7 18t  0.5 20t
WCBS-AM   0.6 21t  0.5 20t
WEEI-FM   0.5 23  0.4 23t
WPKX-FM   0.6 21t  0.4 23t
Market Total 100 100
 + Call letter changes: WMRQ-FM changed from WURH-FM during or prior to Mar-Apr-May 2009.   The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).   
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