| ARBITRENDS Trend Report |
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| MONTEREY-SALINAS-SANTA
CRUZ Metro |
DAYPART:
Mon-Sun 6a-Mid |
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| DEMOGRAPHIC: Persons 12+ |
MARKET POPULATION: 556,900 |
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| LIST
BY RANK ON AQH SHARE |
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Feb-Mar-Apr 2008 |
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Mar-Apr-May 2008 |
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Est |
Rnk |
Est |
Rnk |
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| KDON-FM |
6.9 |
1 |
7.6 |
1 |
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| KSOL-FM |
6.0 |
2 |
6.3 |
2 |
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| KWAV-FM |
5.6 |
3 |
5.0 |
3 |
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| KGO-AM |
4.8 |
4 |
4.6 |
4 |
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| KMJV-FM |
3.7 |
7 |
4.5 |
5 |
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| KPRC-FM |
4.2 |
5 |
4.4 |
6 |
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| KRAY-FM |
3.1 |
8 |
3.5 |
7t |
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| KPIG-FM |
3.9 |
6 |
3.5 |
7t |
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| KBRG-FM |
2.2 |
14 |
3.4 |
9 |
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| KTOM-FM |
2.6 |
11t |
3.0 |
10 |
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| KIDD-AM |
3.0 |
9 |
2.9 |
11 |
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| KLOK-FM |
2.9 |
10 |
2.8 |
12 |
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| KYZZ-FM |
2.6 |
11t |
2.7 |
13 |
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| KOCN-FM |
2.1 |
15t |
2.3 |
14t |
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| KHIP-FM |
2.4 |
13 |
2.3 |
14t |
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| KSES-FM |
1.7 |
19t |
2.2 |
16 |
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| KXSM-FM |
1.4 |
21t |
1.8 |
17t |
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| KBOQ-FM |
2.1 |
15t |
1.8 |
17t |
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| KCDU-FM |
1.7 |
19t |
1.8 |
17t |
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| KSCO-AM |
2.0 |
18 |
1.5 |
20t |
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| KNBR-AM |
1.4 |
21t |
1.5 |
20t |
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| KSEA-FM |
2.1 |
15t |
1.5 |
20t |
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| KION-AM |
0.8 |
24 |
1.0 |
23 |
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| KTGE-AM |
0.9 |
23 |
0.9 |
24 |
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| KSFO-AM |
0.4 |
32t |
0.6 |
25t |
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| KCBS-AM |
0.7 |
25t |
0.6 |
25t |
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| KRXA-AM |
0.5 |
29t |
0.5 |
27t |
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| KKHK-FM |
0.5 |
29t |
0.5 |
27t |
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| KUFX-FM |
0.5 |
29t |
0.5 |
27t |
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| KEZR-FM |
0.7 |
25t |
0.5 |
27t |
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| KMBX-AM |
0.7 |
25t |
0.4 |
31t |
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| KKMC-AM |
0.4 |
32t |
0.4 |
31t |
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| KNRY-AM |
** |
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0.4 |
31t |
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| KEXA-FM |
0.7 |
25t |
0.4 |
31t |
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| KVVF-FM |
0.4 |
32t |
0.4 |
31t |
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| Market Total |
100 |
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100 |
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| ** Station(s) not reported this survey:
KNRY-AM in Feb-Mar-Apr 2008. The
estimates provided by Arbitrends v1.4 are derived from the diaries that
provide the data in the Radio Market Report and are subject to the
limitations stated in that report. Due
to these limitations, inherent in Arbitron's methodology, the accuracy of
Arbitron audience estimates cannot be determined to any precise mathematical
value or definition. Arbitrends is not
part of Arbitron's regular syndicated service and is not accredited by the
Media Rating Council (MRC). |
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| ©
2002 Arbitron Inc. |
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