ARBITRENDS Trend Report
MONTEREY-SALINAS-SANTA CRUZ Metro DAYPART: Mon-Sun 6a-Mid
Persons 12+
MARKET POPULATION:    556,200
LIST BY RANK ON AQH SHARE
Feb-Mar-Apr 2009 Mar-Apr-May 2009
Est Rnk Est Rnk
KDON-FM   7.1 1  6.4 1
KWAV-FM   5.1 3  5.1 2t
KGO-AM   5.3 2  5.1 2t
KRAY-FM   3.8 6  4.3 4
KOCN-FM   3.6 7  3.9 5t
KSOL-FM   4.8 4  3.9 5t
KLOK-FM   2.7 10  3.9 5t
KPIG-FM   4.7 5  3.7 8
KPRC-FM   3.1 8t  3.6 9
KHIP-FM   3.1 8t  2.8 10
KBRG-FM   2.2 13t  2.7 11
KSCO-AM   2.5 11t  2.4 12t
KCDU-FM   2.5 11t  2.4 12t
KMJV-FM   2.2 13t  2.3 14
KXSM-FM   1.7 20t  2.1 15t
KBOQ-FM   1.8 19  2.1 15t
KTOM-FM   1.9 18  2.1 15t
KNBR-AM   1.7 20t  2.0 18
KIDD-AM   2.1 16t  1.9 19t
KYZZ-FM   2.1 16t  1.9 19t
KSES-FM   2.2 13t  1.7 21t
KSEA-FM   1.7 20t  1.7 21t
KION-AM   1.2 24  1.6 23
KKHK-FM   0.9 27  1.2 24t
KCBS-AM   1.0 25t  1.2 24t
KOMY-AM   0.5 30t  1.1 26
KEXA-FM   1.3 23  0.9 27
KRXA-AM   0.6 29  0.7 28t
KVVF-FM   0.5 30t  0.7 28t
KTGE-AM   1.0 25t  0.7 28t
KUFX-FM   0.8 28  0.7 28t
KKMC-AM   0.5 30t  0.5 32t
KSFO-AM   **  0.5 32t
KBAY-FM   0.5 30t  0.5 32t
KMPG-AM #  0.4 34t  0.4 35t
KEZR-FM   0.4 34t  0.4 35t
Market Total 100 100
 # Audience estimates adjusted for actual broadcast schedule: KMPG-AM Mon-Sun 6a-Mid in Feb-Mar-Apr 2009.    ** Station(s) not reported this survey: KSFO-AM in Feb-Mar-Apr 2009.    The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).   
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