ARBITRENDS Trend Report
MILWAUKEE-RACINE Metro DAYPART: Mon-Sun 6a-Mid
Persons 12+
MARKET POPULATION:   1,447,700
LIST BY RANK ON AQH SHARE
Feb-Mar-Apr 2009 Mar-Apr-May 2009
Est Rnk Est Rnk
WTMJ-AM   8.7 1  9.5 1
WISN-AM   7.2 2  7.9 2
WXSS-FM   6.9 3  7.0 3
WMIL-FM   5.6 4  6.0 4
WKKV-FM   5.0 6  4.4 5t
WKLH-FM   5.2 5  4.4 5t
WJMR-FM   4.2 9t  4.3 7
WLWK-FM   4.4 8  4.2 8
WHQG-FM   4.8 7  4.1 9
WRIT-FM   4.2 9t  3.8 10
WMYX-FM   3.8 11  3.7 11
WLDB-FM   3.6 12  3.5 12
WQBW-FM   2.7 13  2.9 13
WLUM-FM   2.6 14  2.7 14
WJZX-FM   1.9 15  2.2 15
WDDW-FM   1.7 16  2.0 16
WOKY-AM   1.4 17  1.7 17
WMCS-AM   1.0 19t  1.4 18
WAUK-AM   0.9 21t  0.9 19
WGLB-AM   1.1 18  0.8 20t
WTKM-FM   0.9 21t  0.8 20t
WBWI-FM   1.0 19t  0.8 20t
WRJN-AM   **  0.5 23t
WIIL-FM   0.7 23t  0.5 23t
WNOV-AM #  0.5 26  0.5 23t
WEZY-FM   0.6 25  0.5 23t
WSSP-AM   0.7 23t  0.5 23t
Market Total 100 100
 # Audience estimates adjusted for actual broadcast schedule: WNOV-AM Mon-Sun 6a-Mid in Feb-Mar-Apr 2009.    ** Station(s) not reported this survey: WRJN-AM in Feb-Mar-Apr 2009.    The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).   
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