ARBITRENDS Trend Report
ST. LOUIS Metro DAYPART: Mon-Sun 6a-Mid
Persons 12+
MARKET POPULATION:   2,299,000
LIST BY RANK ON AQH SHARE
Winter 2009 Feb-Mar-Apr 2009
Est Rnk Est Rnk
KMOX-AM   7.1 1  7.8 1
WIL-FM   5.8 3  5.7 2
WARH-FM   6.0 2  5.5 3
KEZK-FM   5.5 4  5.0 4
KSHE-FM   4.7 6  4.5 5t
KSLZ-FM   5.0 5  4.5 5t
KLOU-FM   4.2 8t  4.4 7t
KYKY-FM   4.2 8t  4.4 7t
KMJM-FM   4.5 7  4.0 9
WFUN-FM   4.1 10  3.8 10
KFTK-FM   3.4 12t  3.6 11t
KTRS-AM   2.7 17  3.6 11t
KIHT-FM   3.6 11  3.5 13
KATZ-FM   3.4 12t  3.3 14
KSD-FM   3.2 14  3.2 15
WHHL-FM   2.9 16  3.1 16t
KPNT-FM   3.0 15  3.1 16t
KATZ-AM   2.0 19  2.1 18t
KFUO-FM   2.2 18  2.1 18t
WXOS-FM +  0.9 20t  1.1 20
KFNS-AM   0.9 20t  0.9 21
KZQZ-AM   0.7 22t  0.7 22
KSLG-AM   0.7 22t  0.6 23
KWRE-AM #  0.5 24  0.4 24
Market Total 100 100
 # Audience estimates adjusted for actual broadcast schedule: KWRE-AM Mon-Sun 6a-Mid in Winter 2009.   KWRE-AM Mon-Sun 6a-Mid in Feb-Mar-Apr 2009.    + Call letter changes: WXOS-FM changed from WMVN- during or prior to Winter 2009.   The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).   
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