ARBITRENDS Trend Report
TAMPA-ST. PETERSBURG-CLEARWATER Metro DAYPART: Mon-Sun 6a-Mid
Persons 12+
MARKET POPULATION:   2,387,300
LIST BY RANK ON AQH SHARE
Winter 2009 Feb-Mar-Apr 2009
Est Rnk Est Rnk
WDUV-FM   9.9 1  9.8 1
WFLA-AM   6.4 2  6.8 2
WHPT-FM   5.4 4  5.5 3
WFLZ-FM   5.3 5  5.4 4
WBTP-FM   5.5 3  4.6 5
WLLD-FM   4.2 7  4.4 6
WXGL-FM   3.7 10t  4.1 7
WRBQ-FM   3.1 13  4.0 8t
WQYK-FM   4.6 6  4.0 8t
WWRM-FM   4.0 8t  3.9 10
WSJT-FM   4.0 8t  3.8 11
WFUS-FM   3.4 12  3.4 12
WPOI-FM   3.7 10t  3.2 13
WMTX-FM   2.9 14  2.7 14
WYUU-FM   2.6 15  2.5 15
WDAE-AM   2.2 17  2.4 16t
WXTB-FM   1.8 18  2.4 16t
WSUN-FM   2.3 16  2.2 18
WJQB-FM   1.0 20  1.2 19
WTMP-FM   1.1 19  1.0 20
WWBA-AM +  0.9 21  0.7 21
WQBN-AM   **  0.6 22t
WLCC-AM   0.5 24t  0.6 22t
WGUL-AM   0.7 22t  0.6 22t
WRXB-AM   0.7 22t  0.5 25t
WPCV-FM   0.4 26  0.5 25t
WHNZ-AM   0.5 24t  0.4 27
Market Total 100 100
 ** Station(s) not reported this survey: WQBN-AM in Winter 2009.    + Call letter changes: WWBA-AM changed from WMGG- during or prior to Winter 2009.   The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).   
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