ARBITRENDS Trend Report
MEMPHIS Metro DAYPART: Mon-Sun 6a-Mid
Persons 12+
MARKET POPULATION:   1,069,400
LIST BY RANK ON AQH SHARE
Winter 2009 Feb-Mar-Apr 2009
Est Rnk Est Rnk
WHRK-FM   7.8 1  7.7 1
WDIA-AM   7.3 2  7.1 2
WRBO-FM   6.7 4  7.0 3
WHAL-FM   6.3 5  6.5 4
KJMS-FM   6.8 3  5.9 5
WGKX-FM   5.3 7  5.1 6
WREC-AM   5.4 6  4.8 7
KXHT-FM   4.6 8  4.6 8
WRVR-FM   3.7 9  3.5 9
WXMX-FM   2.2 12  2.7 10
WHBQ-FM   1.9 15t  2.5 11
WLOK-AM   2.4 11  2.4 12t
WEGR-FM   2.8 10  2.4 12t
WMC-FM   2.0 14  2.2 14
WKQK-FM   2.1 13  2.1 15
WHBQ-AM   1.7 17  1.7 16
WCRV-AM   1.9 15t  1.3 17
WVIM-FM   1.0 19t  1.2 18
WMFS-FM   1.5 18  1.1 19t
WKIM-FM   1.0 19t  1.1 19t
KWAM-AM   0.7 22  1.0 21
WMC-AM   0.8 21  0.8 22
KQPN-AM   **  0.6 23t
WSMB-AM   0.4 24t  0.6 23t
WKRA-FM   0.5 23  0.5 25t
KIYS-FM   0.4 24t  0.5 25t
WWMS-FM   **  0.4 27
Market Total 100 100
 ** Station(s) not reported this survey: KQPN-AM, WWMS-FM in Winter 2009.    The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).   
© 2008 Arbitron Inc.