ARBITRENDS Trend Report
MILWAUKEE-RACINE Metro			DAYPART:	Mon-Sun 6a-Mid
	Persons 12+
			MARKET POPULATION:	1,447,700
LIST BY RANK ON AQH SHARE
	Winter 2009		Feb-Mar-Apr 2009
	Est	Rnk	Est	Rnk
WTMJ-AM	8.5	1	8.7	1
WISN-AM	6.9	3	7.2	2
WXSS-FM	7.4	2	6.9	3
WMIL-FM	6.0	5	5.6	4
WKLH-FM	5.4	6	5.2	5
WKKV-FM	6.2	4	5.0	6
WHQG-FM	4.3	8t	4.8	7
WLWK-FM	4.5	7	4.4	8
WJMR-FM	4.3	8t	4.2	9t
WRIT-FM	4.3	8t	4.2	9t
WMYX-FM	3.7	11	3.8	11
WLDB-FM	3.3	12	3.6	12
WQBW-FM	2.1	14t	2.7	13
WLUM-FM	2.8	13	2.6	14
WJZX-FM	1.1	17t	1.9	15
WDDW-FM	2.1	14t	1.7	16
WOKY-AM	1.2	16	1.4	17
WGLB-AM	0.6	24t	1.1	18
WMCS-AM	1.0	19	1.0	19t
WBWI-FM	0.9	20t	1.0	19t
WTKM-FM	0.9	20t	0.9	21t
WAUK-AM	1.1	17t	0.9	21t
WIIL-FM	**		0.7	23t
WSSP-AM	0.7	22t	0.7	23t
WDRV-FM	0.6	24t	0.6	25t
WEZY-FM	0.7	22t	0.6	25t
WNOV-AM #	0.4	27	0.5	27
WGN-AM	0.5	26	0.4	28
Market Total	100		100
# Audience estimates adjusted for actual broadcast schedule: WNOV-AM Mon-Sun 6a-Mid in Winter 2009.   WNOV-AM Mon-Sun 6a-Mid in Feb-Mar-Apr 2009.    ** Station(s) not reported this survey: WIIL-FM in Winter 2009.    The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
© 2008 Arbitron Inc.