| ARBITRENDS Trend Report | ||||||||
| COLUMBIA, SC Metro | DAYPART: | |||||||
| DEMOGRAPHIC: | Persons 12+ | MARKET POPULATION: | ||||||
| LIST BY RANK ON AQH SHARE | ||||||||
| Fall 2009 | Nov-Dec-Jan 2010 | |||||||
| Est | Rnk | Est | Rnk | |||||
| WWDM-FM | 10.5 | 1 | 9.6 | 1 | ||||
| WNOK-FM | 6.0 | 2 | 6.6 | 2 | ||||
| WVOC-AM | 5.7 | 3 | 6.1 | 3 | ||||
| WCOS-FM | 5.3 | 4t | 5.5 | 4 | ||||
| WFMV-FM | 5.2 | 6 | 5.3 | 5t | ||||
| WXBT-FM | 5.3 | 4t | 5.3 | 5t | ||||
| WLXC-FM | 4.7 | 7t | 5.2 | 7 | ||||
| WOMG-FM | 3.4 | 11 | 4.4 | 8t | ||||
| WHXT-FM | 4.7 | 7t | 4.4 | 8t | ||||
| WARQ-FM | 3.0 | 12t | 3.7 | 10 | ||||
| WMFX-FM | 3.0 | 12t | 3.5 | 11t | ||||
| WLTY-FM | 4.4 | 9 | 3.5 | 11t | ||||
| WTCB-FM | 4.3 | 10 | 3.5 | 11t | ||||
| WNKT-FM | 2.9 | 14 | 2.2 | 14 | ||||
| WWNU-FM | 1.6 | 16t | 1.8 | 15 | ||||
| WISW-AM | 1.9 | 15 | 1.6 | 16 | ||||
| WGCV-AM | 1.6 | 16t | 1.2 | 17t | ||||
| WZMJ-FM | 1.1 | 18 | 1.2 | 17t | ||||
| WBBQ-FM | 0.9 | 20 | 1.0 | 19t | ||||
| WWNQ-FM | 1.0 | 19 | 1.0 | 19t | ||||
| WCOS-AM | 0.7 | 21 | 0.9 | 21 | ||||
| WEKL-FM | 0.6 | 22 | 0.7 | 22 | ||||
| Market Total | 100 | 100 | ||||||
| The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC). | ||||||||
| © 2002 Arbitron Inc. | ||||||||