ARBITRENDS Trend Report
MONTEREY-SALINAS-SANTA CRUZ Metro			DAYPART:
	DEMOGRAPHIC:	Persons 12+	MARKET POPULATION:
LIST BY RANK ON AQH SHARE
	Fall 2009		Nov-Dec-Jan 2010
	Est	Rnk	Est	Rnk
KPRC-FM	6.6	1	6.5	1
KDON-FM	6.2	2	6.2	2
KGO-AM	5.2	3	5.2	3
KWAV-FM	4.6	4	4.8	4
KCDU-FM	2.9	10t	4.1	5
KSOL-FM	3.3	6t	4.0	6
KBRG-FM	3.6	5	3.3	7t
KRAY-FM	3.3	6t	3.3	7t
KLOK-FM	2.9	10t	3.2	9
KHIP-FM	3.3	6t	2.9	10
KYZZ-FM	2.6	13	2.6	11
KTOM-FM	2.2	15	2.5	12t
KOCN-FM	2.4	14	2.5	12t
KBOQ-FM	2.8	12	2.4	14t
KPIG-FM	3.0	9	2.4	14t
KXSM-FM	1.6	19t	2.0	16t
KSCO-AM	2.0	16	2.0	16t
KMJV-FM	1.6	19t	2.0	16t
KION-AM	1.9	17t	1.7	19t
KKHK-FM	1.5	21t	1.7	19t
KSES-FM	1.9	17t	1.6	21
KTGE-AM	1.2	23t	1.5	22
KCBS-AM	1.2	23t	1.3	23
KSEA-FM	0.9	28t	1.2	24
KRKC-FM	1.2	23t	1.1	25t
KIDD-AM	1.2	23t	1.1	25t
KNBR-AM	1.2	23t	1.1	25t
KEXA-FM	0.7	30t	0.8	28t
KUFX-FM	0.9	28t	0.8	28t
KRXA-AM	0.5	32t	0.7	30t
KMBX-AM	1.5	21t	0.7	30t
KSAN-FM	**		0.4	32t
KNEW-AM	0.5	32t	0.4	32t
KOMY-AM	0.7	30t	0.4	32t
KSFO-AM	0.4	34t	0.4	32t
KVVF-FM	0.4	34t	0.4	32t
KEZR-FM	0.4	34t	0.4	32t
Market Total	100		100
** Station(s) not reported this survey: KSAN-FM in Fall 2009.    The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
© 2002 Arbitron Inc.