ARBITRENDS Trend Report
BATON ROUGE Metro DAYPART:
DEMOGRAPHIC: Persons 12+ MARKET POPULATION:
LIST BY RANK ON AQH SHARE
Fall 2009 Nov-Dec-Jan 2010
Est Rnk Est Rnk
KQXL-FM   12.0 1  11.2 1
WEMX-FM   9.6 2  9.2 2
WDGL-FM   7.1 3  6.8 3
WFMF-FM   5.4 5  6.0 4
KRVE-FM   5.7 4  5.4 5
WJBO-AM   5.1 6  5.2 6
WYNK-FM   4.4 7  4.1 7
WXOK-AM   4.0 8  3.8 8
WYPY-FM   3.1 9  3.1 9
WTGE-FM   3.0 10  2.6 10
KYRK-FM   2.9 11  2.1 11
WSKR-AM   1.7 14t  2.0 12t
WQUE-FM   2.0 13  2.0 12t
WCDV-FM   1.7 14t  1.7 14t
KHXT-FM +  2.3 12  1.7 14t
WYLD-FM   1.6 16  1.4 16
KDDK-FM   0.9 20t  1.3 17t
WWL-AM   1.4 17  1.3 17t
KNXX-FM   0.9 20t  1.3 17t
WPFC-AM   0.9 20t  1.1 20t
KRDJ-FM   1.1 18  1.1 20t
WRNO-FM   1.0 19  1.0 22
WPRF-FM   0.7 24  0.9 23t
WDVW-FM   0.9 20t  0.9 23t
WHMD-FM   0.4 26t  0.6 25t
KMYO-FM   0.6 25  0.6 25t
KXKC-FM   0.4 26t  0.6 25t
Market Total 100 100
 + Call letter changes: KHXT-FM changed from KRKA-FM during or prior to Nov-Dec-Jan 2010.   The estimates provided by Arbitrends v2.0 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.  Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.  Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).   
© 2002 Arbitron Inc.